So,
you want to get an article into a major paper
First,
you've got to find out who the appropriate editor or
writer is at that paper.
Here
are some "etiquette" secrets that can help
you effectively work with journalists in generating free
press.
This chapter tells you how
to deal with editors and also provides a link to every
UK newspaper. You
will be able to find the name of the editor from these
lists, as well as working out what method of writing works
best, for the paper you are aiming at