Route to Market

How to write a press release.

Ever wanted to know why some press releases make it to the papers and others don't?

A press release is news story that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.

Here are the basic steps of writing a press release:

Step 1 - "What's Your Story?"
Step 2 - Think Like A Journalist
Step 3 - Mechanics Of Writing A Press Release
Step 4 - Example Layout Of A Press Release
Step 5 - Is Your Press Release Ready?

This chapter deals with the abc's of writing a press release and getting it published.

 


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