Route to Market

What is the page title?

Your page title is probably the most important tag in your document outside of the content.

It is the line of text that appears at the very top of your internet screen. It should briefly state exactly what the page is about.

The title is also what appears when your site comes up in the search engines. Therefore it makes sense to say what your site is about rather than 'Hello and welcome to ..............."

This section of the book tells you all about the Page Title, how to write it, where to write it and why it is so important.


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