Your newsletter is a way of keeping your customers in touch with everything you are doing.  It is about product offerings and specials mixed in with useful product reviews, or it may be a recap of what's going on in your industry. If you aren't a writer, find articles available for reprint in your industry. Make sure the newsletter has some value to the reader. Archive the newsletters on your site for additional content and make the archives available for browsing.

This section of the book will tell you how to:

• Why you should have a newsletter

• How you  produce a newsletter

• What you should put into your newsletter

• How you can get people to sign up for your newsletter

• Where you can find free content for your newsletter

• What format your newsletter should be in

• How often you should send a newsletter

• What makes a successful newsletter

• Free programmes to help you email your newsletter

Route to Market