Marketing
analysis is the objective look at your business or your
future business to ascertain whether it has the potential
to take on the market.
It
comes in several steps and will require that you know
your business back to front, without any pre-conceived
ideals. In other words, don't think you know what the
customer wants, work it out.
This section of the book covers
the marketing analysis process in four steps
- Your postion in the market
place
Route to Market
