Finding
competitive keywords that make sense for your business
is becoming more and more difficult as the sheer number
of websites increase. It has therefore become essential
to focus on the maximum number of phrases and their variations
that a potential customer might enter into the search
engines.
You
need to spend as much time as possible researching and
building a list that encompasses every phrase people
might use to find your site.
The
majority of searchers now type in an average of 2 - 4
four word searches. They are searching very specifically
and therefore you need to target specific keywords.
This
section of the book will tell you how to:
- Build
your key phrase list
- Where
to go to get the best keywords and phrases
| Note |
| It
is better to be on the first page of a search term
that gets typed in five times a day, than on page
60 of a term that gets typed in 200 times a day. |
Route to Market
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