As this book has stated we are interested in marketing the whole package of your business and that includes the people behind running the business.  Would you do business with somebody who looked as if they didn't give a damn about how they presented themselves or what if their body language suggested that the last place they wanted to be was where you were?.

This section of the book discusses the best clothing combinations for men and women, it discusses body language and also tells you what different body postures mean.