As with all start up businesses, whether it be online or otherwise, there is a need for definitive planning and financial assessment. By this I mean a business plan.

Anybody that you require something from will want to know that they are not investing their money into a fly by night scheme that has not been thought about.

Writing a business plan, is a major headache, because you are never entirely sure what your potential investors will want to know.  This section of the book will lead you through every conceivable question and give you an idea as to how to write the answer.