Route to Market

Everything you need to know to build, optimise and market your website.

 

Click on the links below to learn, step by step how to optimise and market your business.

Each of the links below will give you further information on what you will find within this book.  If there are no links, then the title will speak for itself.

Chapter One - Before you start

Domain name registration, where to go and a warning.

What you need to know about hosting

Chapter Two - Design

Is your website design killing your web presence?

Colour Management

The pros and cons of Flash graphics

Good web design from the search engines point of view

Good web design from your users point of view

Why you need a sitemap

Chapter Three - Keywords - How to get them and what to do with them

Where to find your Keywords

What to do with your keywords and phrases

What is the Meta description tag?

What are Meta tag keywords?

What is the Page title and why is it so important?

Chapter Four - Content

What is content and where to get it

What should be in your main pages

What are your complementary pages?

What are your human interest pages?

What are your Industry pages?

Feedback and how it could help you with your content

How to start a newsletter

How forums could help you with content

Reference sites for more content

How to find similar sites for more ideas about content

Chapter Five - Submission

Submitting your site

Chapter Six - Marketing

Marketing

Marketing Analysis

Company Analysis

Competitor Analysis

Customer Analysis

Sites that might be useful in your marketing efforts

What is pay per click and how does it work?

What are bannerads?

What are Blogs

How to write a press release

Top ten tips for writing a press release

Getting your press release published

A directory of all the regional and local newspapers

Chapter Seven - Ecommerce strategy

Create an Ecommerce site

10 essential tips to succeed in Ecommerce

10 ways to lose your customers

Drop Shipping

Time waits for no-one

Don't give up

Chapter Eight - Useful Internet Tools

A brief description of how HTML works and how to do it

Link Checker

Page Analysis

Validate your pages

Which of your pages have been indexed by the search engines

More Tools

Spiders and spiderspotting

Chapter Nine - Directories

A list of directories - some fee based some free

Chapter Ten - Grants and Funding

Grants and Funding

Eastern region

East Midlands

London

North East

North West

Scotland

South East

South West

Wales

West Midlands

Yorkshire and The Humber

Chapter Eleven - Glossary

A list of Internet Terms

Chapter Twelve - Misc

How to do a break even analysis

How to write a business Plan

How to work out your cash flow with a c/f table

How to work out your profit and Loss with a p/l table

Dress for success

Dress for success - Men

Dress for success - Women

Body Language

Body Language  in more depth

Body language tips

When a search engine optimisation company goes bad

Do it yourself with Route to Market.

£29

Back

Copyright Route to Market 2007