| I don't understand what keyphrases and keywords
are?
Where is the best place to find keywords
and phrases?
How many keywords can I use
per page?
What is an algorithm and how
can affect my page rank
How long does
it take for my page to show up in the search engines
after it has been submitted?
Do I need to
keep submitting my pages?
Why do i need
a site map?
What is cloaking?
What are doorway
pages?
Can I use text
that is the same colour as the background to put in more
keyphrases on my page?
What are spiders?
What is cms
and why do i need it?
I don't understand what keyphrases
and keywords are?
Keywords
and keyphrases are essentially the same thing. When the
internet was a in its infancy. People would type
in single words into the search boxes to try and find
the information they needed. As the internet has grown
into the huge resource we see today, people are having
to type in more words (phrases) to narrow down the sheer
amount of sites coming up.
For instance. If I am looking to buy a car and want to find an old classic
mini. A keyword I could use is mini. However, this single keyword would bring
up sites about minis from all over the world and more than likely the
new style minis. So to tell the search engine exactly what I am looking for I
would need to type in a keyphrase.
Like classic mini, Devon. This is now a keyphrase rather than a keyword.
Where is the best place
to find keywords and phrases?
The best place to find your keywords and
phrases is Wordtracker.
The best keywords are those words and phrases
commonly typed in by your potential customers, but
which aren't used much on your competitors websites.
In other words, if you optimise your pages for keywords
your potential customers use a lot, but your competitors
haven't thought of, you win.
But here's the catch...you'll never get to know which
are the best keywords for your website simply by guessing.
If you attempt to optimise your pages for words and phrases
that are just your best guesses, you are losing potential
customers and wasting valuable time.
To make sense of the time and money you spend on search
engine optimisation, you need to KNOW that
the keywords you use will deliver results.
How many keywords can I use per page?
I am assuming that each of your pages has one specific
focus. With this in mind, it is better to optimise
each page for one keyphrase only. Please bear in mind that
the splatter gun effect does not work for search engines
and in fact could really harm your ranking.
What is an algorithm and how can
affect my page rank
You would have thought that this
was a simple question. However you almost require a degree
in mathematics to understand the answer.
Rather than try to explain this here, I suggest you go to the following site,
where the pagerank algorithm is explained fully and completely.
http://www.iprcom.com/papers/pagerank/
How long does it take for my page
to show up in the search engines after it has been submitted
How long is a piece of string?
With the likes of Google, MSN and Yahoo, you could expect
to appear in their listings within six weeks. However
when dealing with directories, especially the ODP, you
could be waiting months. ODP use volunteer editors. Now
it really depends on how busy the editor is in your particular
category, and how keen that editor is. A word of caution,
do not submit your site to the ODP directory until it
is finished. If you try to jump the queue and submit
an unfinished site, you will not only aggravate the editor,
your site will get deleted and when you do re-submit,
the editor will keep you waiting for ages. They are only
human after all.
Do I need to keep
submitting my pages?
Once you have submitted your site.
Absolutely do not keep submitting, especially on a daily
basis. Your site will be penalised for spamming the search
engines and in some cases will be banned from the search
engine forever.
If you are changing the content on your site significantly, then you can re-submit
your changed pages ONLY.
why do I need
a site map?
Your site map is an overview of the navigational
structure of your website, acting like a Table of Contents,
and used to orient users and show them the scope of the
site. Site maps can be textual or visual. Usually each
location is an active link, enabling a user to move directly
to that section. The reason you need a site maps is because
they are an important sources of links for search engine
spiders to follow and will stop your potential clients
getting lost within your site.
What is cloaking?
The definition of cloaking is "The
process by which your site can display different pages
under different circumstances. Primarily used to show
optimised page to the search engines and a different
page to humans."
Most search engines will penalise a site if they discover that it is using cloaking,
as this technique could artificially increase the relevancy of the web sites
and was abused in the past.
It is now treated as spam by most search engines and especially Google. If
you are found to use cloaking as a method of increasing your relevancy, the best
that will happen is that you site will be dropped so low in the rankings as to
make it pointless being there and the worst that can happen is that your site
will be banned completely from that search engine.
What
are doorway pages?
.Doorway pages are the same as cloaking. They
are web pages that are created to rank high in search
engine results for particular phrases and when you click
on them you are directed to a different
page. They are also known as bridge pages, portal pages, jump pages,
gateway pages and entry pages. The same penalties
that apply to cloaking also apply to doorway pages.
Can I use text that is the
same colour as the background to put in more keyphrases
on my page?
Absolutely
not. Do not even think that you could get away
with this for a little while, the search engines will
spot it immediately. They will assume that you are spamming
them and the best case scenario is that they place almost
no relevancy to your site. The worst case scenario is
that they ban you from the search engine.
Please please please make sure that you do not have hidden text within your page.
With reference to text behind images. The only text attached to images should
be alt tags which are explained within HTML tutorial of this ebook.
What
are spiders?
A spider, robot, or crawler is actually just a program
that follows, or "crawls", links throughout the Internet,
grabbing content from sites and adding it to search engine
indexes.
Spiders only can follow links from one page to another
and from one site to another. That is the primary reason
why links to your site (inbound links) are so important.
Links to your website from other websites will give the
search engine spiders more food to chew on. The more times
they find links to your site, the more times they will
stop by and visit. Google especially relies on its' spiders
to create their vast index of listings.
Spiders find Web pages by following links from other Web
pages, but you can also submit your Web pages directly
to a search engine or directory and request a visit by
their spider.
What
is cms and why do I need it?
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